{"id":905,"date":"2020-08-04T20:40:08","date_gmt":"2020-08-04T20:40:08","guid":{"rendered":"https:\/\/alexangelova.com\/?p=905"},"modified":"2021-06-08T07:36:57","modified_gmt":"2021-06-08T07:36:57","slug":"e-learning-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/old.alexangelova.com\/en\/2020\/08\/04\/e-learning-as-a-marketing-tool\/","title":{"rendered":"E-learning as a marketing tool"},"content":{"rendered":"\n

Photo by Nathan Ansell<\/a> on Unsplash<\/a><\/em><\/p>\n\n\n\n

Free webinars, instructional videos, e-books, articles: these have been finding their way to the toolbox of digital marketers across various industries for some time now. If you haven\u2019t used e-learning to give your marketing efforts an edge, you should definitely consider doing so.<\/p>\n\n\n\n

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Here are just a few of many pros of using e-learning for marketing purposes:<\/p>\n\n\n\n

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1. You build trust and create a relationship with your audience<\/strong><\/h4>\n\n\n\n

By openly sharing knowledge and experience, you show that you\u2019re willing to give back and create value without expecting something in exchange right away. This builds trust among current and future customers and helps create a genuine relationship that is not merely transactional.<\/p>\n\n\n\n

2. You establish yourself as an industry leader<\/strong><\/h4>\n\n\n\n

When you\u2019re out there talking about what you do best and how, you show that you are competent, confident and truly passionate about it. You also demonstrate your interest in your industry\u2019s broader landscape and your wish to become an active part of it, as well as your willingness to initiate dialogue with your peers.<\/p>\n\n\n\n

3. You raise awareness about your products and services<\/strong><\/h4>\n\n\n\n

E-learning is a great opportunity to present your products and services in a way that is both subtle and provides enough context for your audience to fully understand what you\u2019re about. It\u2019s also a great way to share your experience and provide testimonials from happy customers or describe your approach to solving particular types of problems that your audience faces.<\/p>\n\n\n\n

Not convinced yet? Then take a look at the list below. These are some of my favorite examples for successful application of this strategy:<\/p>\n\n\n\n